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Description

With the project “WuDu!” (short for Science and You!) Science et Cité is working with various partners to explore the potential of social networks and their possibilities for digital interaction in the service of science communication. The focus is on dialogue with the young, non-academic interaction group of professional learners.

The aim is to reduce the inhibitions and reservations of young adults towards science and research during the project period from 2019-2024. To this end, the project team will contact the vocational trainees in person and via social media. The social media channels used by the interaction group are used to raise awareness of scientific and ethical issues relating to science and research. This happens on the Instagram channel “vierte_stock,” among others. 

Target Audience
  • Children 7-12
  • Teenagers

You can do it with all those groups, but we did it with professionals from different fields like public engagement or the cultural and creative sector.

Benefits

Benefits

Young people come into contact with science via digital channels where they are already active. 

The aim is to reduce the inhibitions and reservations of young adults towards science and research.

Preparations

To achieve this, the project team is using the following social media channels and platforms:

Instagram account “vierte_stock”.

  • Science Facts
  • Q&A with researchers from different disciplines
  • Videos together with research institutions

TikTok channel “vierte_stock

  • Videos together with research institutions

Youtube channel “vierte_stock”

  • Videos together with research institutions

Website viertestock.ch/

  • Sources
  • Further information

As an analogue product, the team has developed a book containing scientific facts from the Instagram channel.

Comments

We look forward to hearing from you for collaborations or exchanges. 🙂

Institution

Science et Cité / Alisa Zaugg

Resources

Check out their Instagram Reels.