Quickly and cheaply make ideas tangible so they can be tested and evaluated by others.
The focus is on creating a shared understanding, and a common sense that progress is being made towards solutions. A lot of ideas and options are circulating that need specification and testing.
Communication team, facilitators.
According to IDEO, prototyping has three main elements:
- Build to think: creating a solution so that it can be communicated to others and making the idea better.
- Rough, rapid, right: Prototypes do not need to be perfect, it is about learning fast by creating a quick and cheap way of experimenting.
- Answering questions: It is essential to identify which question you want to answer with a prototyping tool.
Needs time, but it is very rewarding.